Scotch & Soda launches its fall-winter 2024 campaign with Joe Jonas at the helm. As the global brand ambassador, Jonas showcases an exclusive capsule collection alongside Scotch & Soda’s mainline, delivering a fresh perspective with his personal touch.
Joe Jonas for Scotch & Soda Fall 2024 Campaign
Jonas’ distinctive style injects personality into the brand. Neutral tones, rich textures, and tailored pieces reflect his unmistakable creative spirit, blending effortlessly with Scotch & Soda’s design language.
“Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that,” shares Eran Kaim, Scotch & Soda’s Chief Product Officer.
Kaim continues, “Joe’s unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear, and tees, has proven to be just the perfect combination. We’re very honored to bring his vision to life.”
Themes of artistic expression and urban exploration shape the campaign. The menswear collection draws inspiration from vintage Americana and the Beat Generation.
Meanwhile, Jonas draws from the seventies and his personal photography diary, “Cup of Joe,” enriching the aesthetic with nostalgia and exploration.
“As a longtime fan of Scotch & Soda, I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I’m really looking forward to launching the collection,” says Jonas.
The Scotch & Soda x Joe Jonas collection includes workwear jackets, trucker hats, ringer tees, sports-inspired polos, printed scarves, and two-piece sets.
This capsule fuses retro influences with modern styling, creating a seamless intersection of heritage and forward-thinking design. The result is a collection that reflects Jonas’ vision and Scotch & Soda’s craftsmanship.