John Smedley marks 110 years in Japan with a sleek, limited-edition collection. Available exclusively in Japan and the UK, this capsule was crafted in collaboration with the brand’s Japanese retail partners.
John Smedley Japan Anniversary Collection
Iconic knitwear finds new dimensions as John Smedley debuts jackets, coats, and trousers—several firsts for the label. The collection combines Japanese design aesthetics with Smedley’s century-spanning expertise in knit craftsmanship.
The season brings a wool Balmacaan coat, wool-cashmere trousers, a cashmere hunting jacket, poplin shirts, tweed trousers, and a wool twill overshirt with double pockets.
John Smedley’s Japan anniversary collection is showcased in a campaign led by model Joel Frampton and styled by Martin Metcalf. Joel and Annie Tice journey through the Derbyshire hills, their stoic poses captured by photographer James Anastasi.
Against a rugged British backdrop, the campaign embodies modern elegance and timeless heritage. The garments move with purpose yet remain understated.
John Smedley’s narrative speaks subtleties through rich fabrics and sleek silhouettes, a fitting celebration of 110 years in Japan, rooted in tradition.
