Jake Love is front and center for John Smedley’s spring-summer 2018 campaign. Known for its knitwear, the brand puts its key essentials in the spotlight. Posing for chic images, Jake stands out in suits, knitwear, and polos. The staples take on a fresh life of their own with various colors. John Smedley garners interest with its use of timeless standards such as navy. However, the label also features rich pops of hues like yellow.
Related: Isabel Marant Turns Up the Knit Factor for Spring ’18 Men’s Debut
John Smedley Spring/Summer 2018 Campaign
