John Varvatos 2016 Spring/Summer Campaign

Sid Ellisdon models a striped suit for John Varvatos' spring-summer 2016 campaign. — Sid Ellisdon models a striped suit for John Varvatos’ spring-summer 2016 campaign.

Spring marks a new chapter for John Varvatos branding. The designer has parted ways with longtime collaborator photographer Danny Clinch, but that’s not the only change. Instead of featuring a rock musician in his latest campaign, Varvatos tapped model Sid Ellisdon to front the outing. Posing for black & white images, Sid is photographed by Billy Kidd.

Talking to WWD about the advertisement, Varvatos shared, “Rock extends beyond a genre or a moment and embodies a lifestyle unlike any other.” The American designer continues, “With the new campaign, the message we’re communicating is: we salute individuality, authenticity, freedom and rebellion. Achieve greatness in your own way.”

Contents

John Varvatos Spring/Summer 2016 Campaign

Sid Ellisdon pictured in sunglasses for John Varvatos spring-summer 2016 advertising campaign.

John Varvatos 2016 Spring Summer Campaign 005 — Sid Ellisdon dons a white blazer for John Varvatos’ spring-summer 2016 campaign.

John Varvatos 2016 Spring Summer Campaign 004 — John Varvatos’ boots are front and center for the designer’s spring-summer 2016 campaign.

John Varvatos 2016 Spring Summer Campaign 002 — Photographed by Billy Kidd, Sid Ellisdon rocks a leather jacket for John Varvatos’ spring 2016 campaign.

John Varvatos Spring Tailoring

John-Varvatos-Spring-Summer-2016-Collection-New-York-Fashion-Week-Men-036 — John Varvatos has a striped spring moment with skinny tailored suiting as model Lucky Blue Smith channels Billy Idol.

John-Varvatos-Spring-Summer-2016-Collection-New-York-Fashion-Week-Men-029 — John Varvatos goes elegant with a double-breasted jacket and slim-cut trousers, worn by Miles McMillan for spring.

John Varvatos Spring/Summer 2016 Campaign Video

Shop John Varvatos Striped Fashions

John Varvatos Vintage Cotton Stripe Jacket

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John Varvatos Heads in New Direction for Spring Ads, Taps Model Sid Ellisdon

John Varvatos Spring/Summer 2016 Campaign

John Varvatos Spring Tailoring

John Varvatos Spring/Summer 2016 Campaign Video

Shop John Varvatos Striped Fashions

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