Dior unveils its latest men’s fragrance, Sauvage Elixir. Standing by its man, the luxury brand reunites with Johnny Depp for the new campaign. Taking hold of a guitar and showing off his tattoos, Depp embodies the rebellious spirit of Dior’s fearless Sauvage Elixir.
Related: JOHNNY DEPP STARS IN NEW DIOR SAUVAGE FRAGRANCE CAMPAIGN
“I wanted to remain true to the decisive notes of Sauvage, while bringing them to an unprecedented density,” shares Dior perfumer-creator Francois Demachy. “To attain this power, I chose to pare its architecture down to the bare essentials. The trail of this elixir is surprisingly deep and dense.”
Dior Sauvage Elixir expands on the “freshness of Sauvage,” enriching its heart of spices with cinnamon and nutmeg, balanced by Cardamom. The fragrance also includes top notes of grapefruit. Meanwhile, the must-try new scent arrives in a midnight blue lacquered glass bottle.
Dior Sauvage Elixir Fragrance Campaign
When marketing Sauvage by Dior, it’s no surprise that the brand went back to Johnny Depp as their face for the cologne. Like the bottle’s sleek and sultry appearance, Depp has that depth and edge that he has maintained through the last few decades. It will be no surprise if Sauvage keeps the same staying power that Depp has because of its intricate weaving of scents the creator, Demachy mentioned.
Part of what makes colognes and fragrances so important is they show the world how you want to be perceived. The sense of smell, just like sight, is a critical sense that we use in our perception of the people surrounding us. Choosing a scent like Sauvage shows you have a sultriness that can’t be ignored while simultaneously giving the gift of crisp notes and a fresh feeling. This is one cologne you should have in your collection to evoke sensuality and confidence.