Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign

The Fashionisto

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Published October 1, 2010

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Reuniting with Nabil Elderkin for LOVA’s fall 2010 campaign, Ford model Jonas Mason continues to be a label favorite, appearing as the face of the brand for more than four consecutive seasons. Gearing up for the latest outing, Jonas heads outdoors for a stroll in LOVA’s fall collection, which was inspired by Beirut before 1975’s civil war. Providing LOVA’s practical sense of function with a goal to combat the elements, suiting falls in line with outerwear and lengthened accessories for a comfortable season of protection.

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