Model Justice Joslin continues to play muse to German brand JOOP!, fronting the campaign for its latest men’s fragrance, JOOP! Homme Sport. Discussing why Justice is its ideal man, the brand revealed, “With his lean and effortless physique, he is the ideal emblem for the brand’s spirit of subtle and sensual chemistry, and the campaign fuses the three blends of seductive mastery into one campaign to show how the dynamic range reflects men’s needs.” Mirroring the playful mix of mint, bergamot, ginger, Tonka bean and orange blossom, JOOP! Homme Sport’s campaign features Justice as a cheeky casanova, emerging from a fresh swim.
Related: Justice Joslin Models Spring Fashions for Simons
Justice Joslin for JOOP! Homme Sport Fragrance Campaign
Flashback: Justice Joslin for JOOP! Homme Fragrance Campaign
