Edward Wilding Relaxes Poolside for Joop! Spring ’18 Campaign

The Fashionisto

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Published March 13, 2018

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Updated March 25, 2023

Edward Wilding stars in Joop!'s spring-summer 2018 campaign.Pin
Edward Wilding stars in Joop!’s spring-summer 2018 campaign.

Joop! continues its relationship with Edward Wilding for another season. The British model stars in the brand’s spring-summer 2018 campaign. Photographer Sacha Höchstetter captures the advertisement, which takes us to sunny Milan. Edward relaxes poolside on a chic rooftop. He joins beauty Julia Frauche. A smart vision, Edward dons a range of contemporary tailoring. Opting for a more casual look as he rides a motorcycle, Edward fronts the new campaign for Joop! Jeans.

Related: Edward Wilding Reunites with Joop! for Fall ’17 Campaign

Joop! Spring/Summer 2018 Campaign

British model Edward Wilding fronts Joop!'s spring-summer 2018 eyewear campaign.Pin
British model Edward Wilding fronts Joop!’s spring-summer 2018 eyewear campaign.
Models Edward Wilding and Julia Frauche appear in Joop!'s spring-summer 2018 campaign.Pin
Models Edward Wilding and Julia Frauche appear in Joop!’s spring-summer 2018 campaign.

Joop! Jeans Spring/Summer 2018 Campaign

Going casual, Edward Wilding stars in the spring-summer 2018 campaign of Joop! Jeans.Pin
Going casual, Edward Wilding stars in the spring-summer 2018 campaign of Joop! Jeans.
Riding a motorcycle, Julia Frauche and Edward Wilding appear in Joop! Jeans' spring-summer 2018 campaign.Pin
Riding a motorcycle, Julia Frauche and Edward Wilding appear in Joop! Jeans’ spring-summer 2018 campaign.

Behind the Scenes Joop! Spring/Summer 2018 Campaign

Behind the Scenes: Edward Wilding and Julia Frauche for Joop!'s spring-summer 2018 campaign.Pin
Behind the Scenes: Edward Wilding and Julia Frauche for Joop!’s spring-summer 2018 campaign.
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