Joop! continues its relationship with Edward Wilding for another season. The British model stars in the brand’s spring-summer 2018 campaign. Photographer Sacha Höchstetter captures the advertisement, which takes us to sunny Milan. Edward relaxes poolside on a chic rooftop. He joins beauty Julia Frauche. A smart vision, Edward dons a range of contemporary tailoring. Opting for a more casual look as he rides a motorcycle, Edward fronts the new campaign for Joop! Jeans.
Related: Edward Wilding Reunites with Joop! for Fall ’17 Campaign
Joop! Spring/Summer 2018 Campaign
Joop! Jeans Spring/Summer 2018 Campaign
Behind the Scenes Joop! Spring/Summer 2018 Campaign
