Sonora delivers a bold and thrilling new campaign for spring-summer 2022. “Fetish” is the title of the latest advertisement from the footwear brand. According to Sonora, the season revolves around “a mysterious woman, her boots, and her man, Jordan Barrett.”
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Sonora Spring/Summer 2022 Campaign
Sonora’s boots take center stage in the brand’s spring 2022 advertising campaign. The Morelli Brothers capture the company’s signature styles “in a playful and sensual role game, where shoes are protagonists, as bewitched ancient amulets,” according to the brand. On the other hand, Jordan Barrett is expressive as he poses beneath Sonora’s must-have boots.
The Morelli Brothers photographed Jordan Barrett in black-and-white for Sonora’s spring-summer 2022 advertising campaign. The Morelli Brothers have created a visually arresting sequence of photos by juxtaposing a dark background with the white of the desert sand. As Sonora defines it, the advertisement contains “visuals where the fascination of Sonora designs is stronger than ever.”
