Classic Americana–Setting the stage for his second showing for Joseph Abboud, menswear designer Bernard Rojo turned to the 1950’s for a golden inspiration. Capturing the classic laid-back but sophisticated essence of the era, Rojo translated a popular inspirational period into a sportswear lineup, peppered with cheerful summer hues. From cobalt and coral to yellow, the man of Joseph Abboud was treated to a relaxed outing that saw shorts and smart shirting, paired with sensible outerwear that included a safari jacket and summer-weight coats. Meanwhile, light knitwear, charming neckties and suiting reinforced a luxurious sense of leisure.
