Visiting California for its spring-summer 2015 advertising campaign, Italian label Just Cavalli looks to the counterculture of the 1970s for inspiration. Celebrating freedom and universal love, the label looks to music festivals such as Coachella for a youthful reference. Joined by Greg Moore and Cuba Tornado Scott, French singer Soko is captured by photographer Michel Comte for the exciting new campaign, which features distressed denim, psychedelic prints, and a confident, retro cool.
