Brioni creative director, Justin O’Shea doesn’t shy from the spotlight as he graces the pages of GQ Australia’s September/October 2016 issue. O’Shea embodies his signature pimp persona in suiting and sportswear from the Italian label. The 37-year-old street style star connects with photographer Rasmus Weng Karlsen and stylist Brad Holmes for the feature.
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Justin O’Shea GQ Australia Photo Shoot
Talking to GQ about what he hopes to bring to the storied fashion house, O’Shea shares, “Look, we’re high suiting, [but] we should also have stuff that’s just f**king cool, things that anyone can buy–yeah, that’s what I wanted to bring to the brand.”
Discussing how he hopes to bring accessibility to Brioni, O’Shea continues, “Modern guys, you know, with the digital age and e-commerce and social media, it’s given them the ability to know a lot more about fashion, to know what their style is and to know what’s available. And I know that modern guys can go and buy a $15 f**king Uniqlo or Bonds t-shirt and wear it with a $10,000 suit and that’s totally f**king awesome because you don’t need expensive stuff with expensive stuff.”