Brioni creative director, Justin O’Shea doesn’t shy from the spotlight as he graces the pages of GQ Australia’s September/October 2016 issue. O’Shea embodies his signature pimp persona in suiting and sportswear from the Italian label. The 37-year-old street style star connects with photographer Rasmus Weng Karlsen and stylist Brad Holmes for the feature.
Related: Justin O’Shea Unveils Debut Brioni Collection
Justin O’Shea GQ Australia Photo Shoot
Talking to GQ about what he hopes to bring to the storied fashion house, O’Shea shares, “Look, we’re high suiting, [but] we should also have stuff that’s just f**king cool, things that anyone can buy–yeah, that’s what I wanted to bring to the brand.”
Discussing how he hopes to bring accessibility to Brioni, O’Shea continues, “Modern guys, you know, with the digital age and e-commerce and social media, it’s given them the ability to know a lot more about fashion, to know what their style is and to know what’s available. And I know that modern guys can go and buy a $15 f**king Uniqlo or Bonds t-shirt and wear it with a $10,000 suit and that’s totally f**king awesome because you don’t need expensive stuff with expensive stuff.”
