Justin O’Shea Prematurely Exits Brioni as Creative Director

The Fashionisto

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Published October 4, 2016

Justin O'Shea photographed by Matt Martin for American GQ Style.Pin
Justin O’Shea photographed by Matt Martin for American GQ Style.

Italian fashion brand Brioni made an unexpected move earlier this year with the appointment of Justin O’Shea as its creative director. Going against the grain of experience, O’Shea was a surprising choice. Popular for his street style, the Australian import made a name for himself as the fashion director of the e-commerce website, MyTheresa.com, before joining Brioni.

Related: Justin O’Shea Connects with GQ Australia, Dishes on Hopes for Brioni

Justin O'Shea hits the catwalk in a chinchilla coat for the finale of his debut Brioni runway show.Pin
Justin O’Shea hits the catwalk in a chinchilla coat for the finale of his debut Brioni runway show.

Making a splash for his Italian debut, O’Shea revamped the fashion house’s logo and enlisted rock band Metallica for a new campaign. Turning the classic suiting brand on its head, O’Shea injected Brioni with a self-professed attitude that “should be pimp”. On the heels of his first runway show for Brioni this past July during Paris Couture Week, Business of Fashion reports that O’Shea has left the building.

Justin O'Shea rocks a three-piece white suit from Brioni for GQ Australia.Pin
Justin O’Shea rocks a three-piece white suit from Brioni for GQ Australia.

Discussing O’Shea’s short time at the label and moving forward, Brioni chief executive officer, Gianluca Flore shares, “The strategy of revitalization of Brioni that started at the beginning of this year is set to continue being implemented through a long-term plan aimed to further establish the brand as a leader in the luxury menswear category.”


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