Liam & Sebastien Front Karl Lagerfeld Fall ’20 Campaign

The Fashionisto

/

Published September 23, 2020

/

Updated October 3, 2022

Model Liam Kelly fronts Karl Lagerfeld's fall-winter 2020 eyewear campaign.Pin
Model Liam Kelly fronts Karl Lagerfeld’s fall-winter 2020 eyewear campaign.

The global pandemic changes Karl Lagerfeld’s plans for the season. Instead of shooting its typical advertisement, the brand opts to use its pre-lockdown lookbook images reimagined. The idea behind the art direction is exposing the viewer to open files on a computer. Marc de Groot photographs Karl Lagerfeld’s latest menswear designs, while Jos van Heel is responsible for the styling.

Related: Karl Lagerfeld Revisits Iconic Style Codes for Fall ’20 Collection

The fall-winter 2020 men’s campaign features model Liam Kelly and brand ambassador Sébastien Jondeau. Sharing a unique connection to Karl Lagerfeld, Jondeau was the late designer’s personal assistant for more than twenty years. 

Jondeau joins Kelly in images that emphasize Karl Lagerfeld’s contemporary flair that blends a Parisian aesthetic with a rock ‘n’ roll attitude. A variety of pieces encompass a relaxed and tailored style with suits, denim jeans, hoodies, shirting, and essential accessories like a white leather bag belt.

Karl Lagerfeld Fall/Winter 2020 Campaign

Sébastien Jondeau dons a chic look for Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Sébastien Jondeau dons a chic look for Karl Lagerfeld’s fall-winter 2020 men’s campaign.
Karl Lagerfeld enlists Liam Kelly to star in its fall-winter 2020 men's campaign.Pin
Karl Lagerfeld enlists Liam Kelly to star in its fall-winter 2020 men’s campaign.
Front and center, Sébastien Jondeau appears in Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Front and center, Sébastien Jondeau appears in Karl Lagerfeld’s fall-winter 2020 men’s campaign.
Donning all black, Liam Kelly fronts Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Donning all black, Liam Kelly fronts Karl Lagerfeld’s fall-winter 2020 men’s campaign.

Recent Updates

Bright Vachirawit Shines in London for Burberry

Bright Vachirawit Shines in London for Burberry

Bright Vachirawit, the Burberry brand ambassador, steals the spotlight in the British fashion house’s newest campaign. The Thai actor and ...
Stray Kids’ Hyunjin Takes Milan in Versace Mercury Sneakers

Stray Kids’ Hyunjin Takes Milan in Versace Mercury Sneakers

The Versace Mercury sneaker takes center stage in Milan with a campaign featuring Hyunjin, Stray Kids’ magnetic star and Versace’s ...
Colin Farrell’s Luxe Moment in Dolce & Gabbana Sartoria

Colin Farrell’s Luxe Moment in Dolce & Gabbana Sartoria

Colin Farrell takes center stage once again as the face of Dolce & Gabbana Sartoria, exuding charisma in the fall-winter ...
Jeremy Allen White Nails Calvin Klein’s Effortless Aesthetic

Jeremy Allen White Nails Calvin Klein’s Effortless Aesthetic

Jeremy Allen White captures the essence of Calvin Klein Studio’s refined minimalism in his latest campaign, which marks his third ...
Tod’s x Xiao Zhan: The Fusion of Artistry & Italian Style

Tod’s x Xiao Zhan: The Fusion of Artistry & Italian Style

Xiao Zhan returns to the spotlight as Tod’s brand ambassador with a new capsule collection that embodies the essence of ...
Wrapped in Burberry: A Scarf with Timeless Appeal

Wrapped in Burberry: A Scarf with Timeless Appeal

The Burberry check cashmere scarf, an enduring icon, showcases the brand’s dedication to tradition and expert craftsmanship. Burberry celebrates its ...