Liam & Sebastien Front Karl Lagerfeld Fall ’20 Campaign

The Fashionisto

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Published September 23, 2020

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Updated October 3, 2022

Model Liam Kelly fronts Karl Lagerfeld's fall-winter 2020 eyewear campaign.Pin
Model Liam Kelly fronts Karl Lagerfeld’s fall-winter 2020 eyewear campaign.

The global pandemic changes Karl Lagerfeld’s plans for the season. Instead of shooting its typical advertisement, the brand opts to use its pre-lockdown lookbook images reimagined. The idea behind the art direction is exposing the viewer to open files on a computer. Marc de Groot photographs Karl Lagerfeld’s latest menswear designs, while Jos van Heel is responsible for the styling.

Related: Karl Lagerfeld Revisits Iconic Style Codes for Fall ’20 Collection

The fall-winter 2020 men’s campaign features model Liam Kelly and brand ambassador Sébastien Jondeau. Sharing a unique connection to Karl Lagerfeld, Jondeau was the late designer’s personal assistant for more than twenty years. 

Jondeau joins Kelly in images that emphasize Karl Lagerfeld’s contemporary flair that blends a Parisian aesthetic with a rock ‘n’ roll attitude. A variety of pieces encompass a relaxed and tailored style with suits, denim jeans, hoodies, shirting, and essential accessories like a white leather bag belt.

Karl Lagerfeld Fall/Winter 2020 Campaign

Sébastien Jondeau dons a chic look for Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Sébastien Jondeau dons a chic look for Karl Lagerfeld’s fall-winter 2020 men’s campaign.
Karl Lagerfeld enlists Liam Kelly to star in its fall-winter 2020 men's campaign.Pin
Karl Lagerfeld enlists Liam Kelly to star in its fall-winter 2020 men’s campaign.
Front and center, Sébastien Jondeau appears in Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Front and center, Sébastien Jondeau appears in Karl Lagerfeld’s fall-winter 2020 men’s campaign.
Donning all black, Liam Kelly fronts Karl Lagerfeld's fall-winter 2020 men's campaign.Pin
Donning all black, Liam Kelly fronts Karl Lagerfeld’s fall-winter 2020 men’s campaign.

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