Keiynan Lonsdale Takes on Serious Style for POLITIX Fall ’22 Campaign

The Fashionisto

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Published March 27, 2022

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Keiynan Lonsdale brings a cool energy as the star of POLITIX’s fall-winter 2022 campaign.

POLITIX debuts its fall-winter 2022 campaign, which stars Keiynan Lonsdale as the embodiment of the modern-day renaissance man. The actor, singer, and dancer brings a fresh and genuine voice to the role while reflecting an attitude to live life to the fullest. The new season is off to a stylish start as Lonsdale showcases POLITIX’s latest offering for men.

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Stepping out in a shearling jacket, skinny jeans, and leather boots, Keiynan Lonsdale stars in POLITIX’s fall-winter 2022 campaign.

POLITIX Fall/Winter 2022 Campaign

Photographer Lester Jones shoots Keiynan Lonsdale as the new face of POLITIX. The young celebrity alternates between the photo studio and the city streets, dressed in a diverse range of contemporary looks. Meanwhile, the excursion is coming together well due to POLITIX’s relationship with PAPER STONE SCISSORS for its autumn 2022 advertising campaign. The creative agency is in charge of the season’s concept, creative direction, casting, and production.

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Actor Keiynan Lonsdale channels his background as a dancer into POLITIX’s new campaign for fall-winter 2022.

Classic men’s wardrobe staples with a modern attitude are available at POLITIX for the autumn season, ranging from casual to formal wear. Keiynan Lonsdale shows essential items from the collection, including the must-have picks. Lonsdale is dressed in various outfits by stylist Grant Pearce, featuring covetable pieces such as a flowery print shirt, light wash denim trousers, a shearling jacket, and suits in different hues.

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Standing out in a green suit, Keiynan Lonsdale fronts the POLITIX fall-winter 2022 campaign.
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Burgundy just may be Keiynan Lonsdale’s color as he strikes a sartorial note as the star of POLITIX’s fall-winter 2022 campaign.
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A sleek vision, Keiynan Lonsdale hits the studio for POLITIX’s fall-winter 2022 campaign.
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Actor Keiynan Lonsdale embraces smart style in a gray coat with blue jeans for the POLITIX fall-winter 2022 campaign.
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Ready for a formal event, Keiynan Lonsdale dons a blue tuxedo for the POLITIX fall-winter 2022 campaign.
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Stepping into a professional role, Keiynan Lonsdale dons a dapper suit with a classic trench for the POLITIX fall-winter 2022 campaign.
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POLITIX enlists Keiynan Lonsdale as the star of its fall-winter 2022 campaign.

Campaign Credits:

Concept, Creative Direction, Casting & Production – PAPER STONE SCISSORS
Creative Director – Andrew Majzner
Head of Creative, Sydney – Dylan McDonough
Producer – Emily Phong
Client Services Director – Alexandra Mason

Photographer & Motion Director – Lester Jones
DOP – Mitch Ayers
Stylist – Grant Pearce
Hair Stylist – Joel Phillips


POLITIX Credits:

Head of Marketing – Richard Dalke
Head of Design & Creative – Paul Burden
Marketing Specialist – Matthew Kouvas
Marketing Manager – Salome Jones
Senior Graphic Designer – Melanie Stow
Menswear Designer – Brad McLennan
Menswear Designer – Fern Chen

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