Kellan Lutz is a Man on a Mission for New Geoffrey Beene Campaign

The Fashionisto

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Published January 13, 2017

Actor Kellan Lutz is a Man on a Mission for Geoffrey Beene's advertising campaign.Pin
Actor Kellan Lutz is a Man on a Mission for Geoffrey Beene’s advertising campaign.

Kellan Lutz joins Geoffrey Beene’s mission of philanthropy as the brand’s new celebrity ambassador. The label unveils an advertisement, which features Lutz in sharp suits. Geoffrey Beene’s leading man, Lutz is captured by the lens of photographer, Matthew Scrivens.

Related: Kellan Lutz Covers Esquire Thailand in Dolce & Gabbana

Inspired by Geoffrey Beene’s mission to donate one hundred percent of its net profits to cancer research at the Geoffrey Beene Cancer Research Center, Lutz leaps into action. The actor also appears in a video where he talks more about the label’s philanthropy and his own personal involvement with cancer.

Campaign: Kellan Lutz for Geoffrey Beene

Geoffrey Beene taps Kellan Lutz as its newest celebrity brand ambassador.Pin
Geoffrey Beene taps Kellan Lutz as its newest celebrity brand ambassador.
Kellan Lutz leaps into action for Geoffrey Beene's  new advertising campaign.Pin
Kellan Lutz leaps into action for Geoffrey Beene’s new advertising campaign.