Francisco Perez + More Front Kenneth Cole Fragrance Campaign

The Fashionisto

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Published May 3, 2018

Francisco Perez, Malcolm Evans, and Jake Lahrman star in Kenneth Cole's fragrance campaign.Pin
Francisco Perez, Malcolm Evans, and Jake Lahrman star in Kenneth Cole’s fragrance campaign.

Kenneth Cole launches a new fragrance for the first time in fifteen years with its Kenneth Cole for Him and Kenneth Cole for Her. Sean Ellis photographs the campaign, which represents the concept The Here, The Now, The Ready. Models Francisco Perez, Malcolm Evans, and Jake Lahrman embody Kenneth Cole’s modern man. I believe that everyone is their own brand, says Cole. Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality.

Related: Francisco Perez Models 70s-Inspired Styles for WSJ

The brand describes Kenneth Cole for Him as an icon for a new breed of modern man. It is a vibrant fragrance with a magnetic contrast of energizing, salty and citrusy top notes and a base of sensual amber. Perfumer Philippe Romano explains, Kenneth Cole for Him captures a deep essence of the brand and creates a very special fragrance. A clean and edgy style embodied by a contrasted and graphic scent based on an enticing Mineral Accord.

Romano continues, Inspired by the urban and high-tech streets of New York, a city of endless possibilities…rock ‘n’ roll woods melt with authentic saltiness and translucent jasmine to provide this biting clarity, an innovative addiction to embrace. This note is an infinite and minimalist blueprint of free minds.

Kenneth Cole Fragrance Campaign

Models Francisco Perez, Malcolm Evans, and Jake Lahrman appear in Kenneth Cole's fragrance campaign.Pin
Models Francisco Perez, Malcolm Evans, and Jake Lahrman appear in Kenneth Cole’s fragrance campaign.
Kenneth Cole for Him FragrancePin
Kenneth Cole for Him Fragrance

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