Turkish fashion brand Cazador goes rugged for its fall-winter 2014 outing, aptly titled This Winter Will Be Tough. Heading out into the wilderness for the campaign and season’s imagery, Cazador enlists model Kerem Tezgel as the face of its brand. Sporting thick knit sweaters, flannels, parkas and more, Kerem and Cazador are undoubtedly ready to face winter’s harsh elements in style. / Creative direction by Erkan Gorur.