Kith advances its seasonal narrative, seamlessly shifting from fall’s pattern-driven campaign with Wesley Snipes to winter’s introspective advertisement starring Ken Watanabe.
The Japanese actor embodies the collection’s ethos with a wardrobe that blends traditional Japanese aesthetics with contemporary menswear—a fitting choice against the serene backdrops of Tokyo’s tatami rooms and lush gardens.
Ken Watanabe for Kith Winter 2024 Campaign
In one look, Ken Watanabe wears a brown leather kimono jacket layered over a chunky wool turtleneck. The combination of textures plays off the rustic setting, showcasing modern tailoring with a nod to classic silhouettes.
Another standout moment sees Watanabe pictured in a garden, the soft drape of his shearling patchwork coat integrating seamlessly with the natural surroundings. The garment’s mix of tones and textures—ranging from rich browns to warm camel, showcases Kith’s mastery in creating pieces that feel at once rugged and sophisticated.
From cozy knit sweaters and a velvet corduroy tracksuit to Italian bouclé tweed tailoring, Kith’s collection thrives on an eclectic mix that remains cohesive, brought together through thoughtful layering and a rich, earthy palette.
Kith’s collaborative spirit remains strong this season, integrating capsule collections with Disney and TUMI, showcasing imaginative designs alongside functional luxury. Additional partnerships with Clarks Originals and Vans further enhance the lineup.
From one campaign to the next, Kith’s signature approach comes to mind: it’s not just about the clothes, but how they blend into and elevate the spaces they inhabit.
With a collection that seamlessly weaves cultural elements and contemporary style, Kith’s winter offering blends storytelling with style in a way that feels both intimate and universal.
