Versace recently announced Cai Xukun, known as KUN, as its newest global brand ambassador. The celebrated singer and music producer takes center stage in a new advertisement, embodying the essence of Versace’s Mercury sneaker.
KUN for Versace Mercury Campaign
Photographed by Jongha Park, the Versace campaign captures KUN in a minimalist studio setting, emphasizing the sleek and contemporary design of the Mercury sneaker. KUN’s presence is magnetic, his monochromatic outfits perfectly complementing the sneakers’ refined black and white colorways.
The Versace Mercury is versatile and unisex, characterized by its distinctive shell-like, handwoven roped upper and modern silhouette. The simplicity of the studio backdrop ensures that the focus remains on the intricate details and craftsmanship of the Mercury sneaker.
As KUN steps into his global brand ambassador role, he showcases Versace’s latest design and reinforces the fashion house’s reputation for blending timeless elegance with contemporary style.
