Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak Djokovic. This dramatic setting, one of the world’s most iconic landmarks, aligned perfectly with the spirit of Lacoste’s “Play Big” campaign—a celebration of boldness, innovation, and creativity.
With his enduring influence on and off the court, Djokovic embodied these values at the event.
Lacoste at the Great Wall
“For over 90 years, we have been driven by the values of innovation, creativity, and surpassing oneself, inherited from René Lacoste himself. We are extremely proud to once again break the mold with this extraordinary encounter: tennis legend Novak Djokovic and the iconic Great Wall,” shared Thierry Guibert, CEO of Lacoste.
The backdrop of the Great Wall serves as a powerful symbol, seamlessly blending heritage with the brand’s forward-looking vision.
Standing alongside Djokovic was Wang Yibo, a Chinese actor, singer, dancer, and Lacoste ambassador. Both personalities share a deep-rooted passion for tennis and athleticism, but it was the meeting of diverse cultures that made this moment even more impactful.
The event highlighted Lacoste’s continued embrace of sports and served as a reminder of the brand’s longstanding connection to unity and style. The image of these two figures, set against the Great Wall, speaks volumes—Lacoste’s past, present, and future converging in one singular vision.
In its latest statement, Lacoste isn’t just playing the game. It’s rewriting it, one iconic moment at a time.
