
The Arctic Icon–Visiting the Arctic for the fall/winter 2013 season, Lacoste launched an expedition with outerwear at the forefront. Long and boxy, coats charted new territories with longitude and latitude taken into account core heritage pieces like the polo were reinterpreted for the adventure. Applying the iconic lapel to an oversized sweatshirt or sticking the standard underneath a coat, Lacoste married its past and future with clever details.