New Perspective–Lacoste looks to its youthful fun L!ve brand to house its latest fragrance. Procter & Gamble Presige marketing director Antoine Delgrange shares with WWD that the idea was “to build on the positive momentum of the Live fashion business. We worked from the start very closely with the fashion house. The whole idea is to play with perspective.” The new scent includes a top note of lime with green leaves and aquatic notes in the heart and guaiac wood and licorice notes in the base.
