Lacoste’s “Play Big” campaign features a diverse group of global icons who embody the brand’s commitment to progress and individuality. Tennis star Novak Djokovic, known for his athletic excellence, leads the advertisement alongside French actor Pierre Niney, whose artistic flair complements Lacoste’s innovative spirit.
South Korean actor Ahn Hyo-seop brings his vibrant style, while Chinese actor and dancer Wang Yibo adds youthfulness and sophistication to the mix.
Lacoste Play Big Advertisement
The Lacoste campaign combines art and performance, with each subject’s unique story reflecting the “Play Big” slogan. Artists Imruh Asha and Ibby Njoya bring the crocodile sculpture to life through their creative use of color and texture.
Photographer Willy Vanderperre captures these moments, highlighting the brand’s bold style, while Antonio Sánchez’s compositions, reminiscent of his work on the Birdman soundtrack, set the rhythm.
Lacoste’s latest advertisement centers around an atmosphere where the mammoth crocodile symbolizes Lacoste’s ingenuity and artistry. In the visuals, Djokovic exudes strength against the crocodile’s formidable jaws, embodying an unyielding spirit.
Niney brings nonchalant grace, playfully interacting with the art piece. Ahn Hyo-seop, dressed in a striking red polo shirt, represents fearless ambition, mirroring his rise in the acting world.
Wang Yibo’s athletic poise symbolizes the balance and agility essential to both his artistic endeavors and the Lacoste ethos.
Lacoste boldly moves into a future where fashion, sports, and contemporary culture intersect by embracing diverse talents. With their distinct path, each ambassador parallels the crocodile’s journey—forward, fearless, and undeterred.