Strong Bold Fashions-Spanish model Emilio Flores is enlisted to model the spring/summer 2015 debut of fashion label LAIFEI. The new brand is the project of Fashion Style SA owner Viola Campana and artist Ginta Kubiliute. Designed by Mario Dice, LAIFEI will initially target the Italian, Arab Emirates, Russian and Swiss markets. That should be no issue for the label as they deliver leisure styles for the sophisticated jet setter. The collection includes both ready to wear and swimwear. Cotton and treated fabrics lend the outing a casual ease as essential items are dressed in fun graphics and timeless prints such as camouflage. Working with navy, red and neutrals, the collection comes together nicely with a focus on modern styling, culminating in lightweight versatile jackets, everyday shirting and more.
