Lando Norris accelerates into the spotlight as the face of Polo Red, a Ralph Lauren fragrance that mirrors his adrenaline-fueled world. The Formula 1 driver headlines a bold campaign, radiating energy in a sleek black and red leather jacket—a clear nod to the brand’s signature hue and racing heritage.
Against the cinematic backdrop of Circuito de Navarra in Spain, Norris melds modern masculinity with the dynamic allure of Polo Red.
Lando Norris for Polo Red Campaign
The Polo Red campaign leans into the synergy between Norris’s high-octane lifestyle and the invigorating spirit of the EDT. Designed for men who thrive on intensity, the fragrance ignites ambition and defies limits.
Its woody-spicy profile strikes with vibrant red grapefruit and cranberry accord, balanced by the aromatic lift of lavender, saffron, and sage. As the scent deepens, the richness of coffee and cedar wood intertwines with smooth vanilla, creating a base that’s magnetic.
The visual storytelling brings depth to the campaign. Whether gripping the iconic red bottle or captured in contemplative moments by a sleek race car, Norris embodies a man propelled by drive.
The leather jacket—a racing-inspired piece with striking red accents—amplifies the narrative, underscoring Polo Red’s fusion of power and sophistication.
From the vibrant top notes to the enduring base, Polo Red delivers a fragrance that’s as bold as the man wearing it. The campaign concludes with the perfect finish: an invitation to embrace ambition, channel energy, and ignite passion with every spray.
