New Focus–For the summer 2013 campaign of Cesare Paciotti’s 4US line, photographer Giampaolo Sgura sets his sights on Ford New York model Lars Burmeister, capturing him in a series of black & white advertisements. Posing in a bare studio, Lars is a vision of relaxed style for the summer season, wearing jeans, tees and casual shirts, and never forgets to wear his favorite casual shoes, designed with fine materials and exclusive details.
