Lee Channels Festival Style for Spring 2023 Campaign

The Fashionisto

/

Published April 26, 2023

Serge Rigvava wears a marbled trucker jacket for Lee's spring 2023 campaign.Pin
Serge Rigvava wears a marbled trucker jacket for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

As the sun casts its warm embrace over Coney Island, Lee unveils its spring 2023 campaign, basking in the ambiance of festival spirit. This season, Lee elevates its signature icon—denim—in an array of casual yet stylish designs, perfect for downtime.

Lee Spring 2023 Campaign

Skater Carl Aikens sports a denim shirt and tee for Lee's spring 2023 campaign.Pin
Skater Carl Aikens sports a denim shirt and tee for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

The dynamic trio—models Serge Rigvava and Hudson Primo, accompanied by skateboarder Carl Aitkens—embarks on a journey through the amusement district, enjoying the vibrant atmosphere from the iconic boardwalk to the salty scent of the ocean. Immortalizing these moments, photographer Billy Kidd captures the essence of the season, impeccably styled by Bill Mullen.

Rocking overalls, Hudson Primo fronts Lee's spring 2023 campaign.Pin
Rocking overalls, Hudson Primo fronts Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

Lee’s spring collection runs the gamut of denim expression, from timeless, polished blues to sun-kissed, artfully worn hues. The silhouettes glide between the laid-back and boxy to the elongated and artfully cuffed, providing an array of selections to suit any personal flair. The heritage of workwear melds seamlessly with contemporary trends, imbuing the collection with a nod to the past.

Model Serge Rigvava doubles down on denim for Lee's spring 2023 campaign.Pin
Model Serge Rigvava doubles down on denim for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

Proving the versatility of Lee’s denim, Mullen incorporates a variety of accessories, such as bolo ties, oversized belt buckles, and pocket chains, all accentuating the individuality inherent in each ensemble. With this campaign, Lee showcases its mastery of denim craftsmanship and highlights the boundless potential for personal expression inherent in its designs.

A cool vision in cuffed jeans, Carl Aikens fronts Lee's spring 2023 campaign.Pin
A cool vision in cuffed jeans, Carl Aikens fronts Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee
Taking the spotlight for spring 2023, Hudson Primo stars in Lee's campaign.Pin
Taking the spotlight for spring 2023, Hudson Primo stars in Lee’s campaign. Photo: Billy Kidd / Lee

Recent Updates

Bright Vachirawit Shines in London for Burberry

Bright Vachirawit Shines in London for Burberry

Bright Vachirawit, the Burberry brand ambassador, steals the spotlight in the British fashion house’s newest campaign. The Thai actor and ...
Stray Kids’ Hyunjin Takes Milan in Versace Mercury Sneakers

Stray Kids’ Hyunjin Takes Milan in Versace Mercury Sneakers

The Versace Mercury sneaker takes center stage in Milan with a campaign featuring Hyunjin, Stray Kids’ magnetic star and Versace’s ...
Colin Farrell’s Luxe Moment in Dolce & Gabbana Sartoria

Colin Farrell’s Luxe Moment in Dolce & Gabbana Sartoria

Colin Farrell takes center stage once again as the face of Dolce & Gabbana Sartoria, exuding charisma in the fall-winter ...
12 Baggy Jeans Outfits for Men: Fresh Ways to Wear Denim

12 Baggy Jeans Outfits for Men: Fresh Ways to Wear Denim

Baggy jeans outfits for men have made a major comeback, blending nostalgia with modern flair. This once casual streetwear staple ...
Jeremy Allen White Nails Calvin Klein’s Effortless Aesthetic

Jeremy Allen White Nails Calvin Klein’s Effortless Aesthetic

Jeremy Allen White captures the essence of Calvin Klein Studio’s refined minimalism in his latest campaign, which marks his third ...
Tod’s x Xiao Zhan: The Fusion of Artistry & Italian Style

Tod’s x Xiao Zhan: The Fusion of Artistry & Italian Style

Xiao Zhan returns to the spotlight as Tod’s brand ambassador with a new capsule collection that embodies the essence of ...