Wrangler introduces a new partnership with Leon Bridges. The Grammy-winning musician’s Texas roots inspire a denim collection with a nostalgic vibe. The collaboration also celebrates Wrangler’s 75th anniversary by reviving certain iconic silhouettes from the brand’s history.
Wrangler x Leon Bridges Collection
“Wrangler will always mean something to me,” explains Leon Bridges. “My music journey began while wearing vintage Wrangler, so I am excited to be able to collaborate with them on this exclusive collection.” The singer adds, “Telling the story of my authentic ties and heartfelt passion for Wrangler, this collection is meant to nurture individuality and spontaneity for the trailblazers of today.”
The Wrangler x Leon Bridges collection includes denim staples, ranging from jeans and shirts to jackets, with the addition of graphic t-shirts. Bridges also added a personal touch to his Wrangler collection by including his initials, “LB,” on features such as printed pockets.
“We are inspired by Leon’s own career-starting discovery, which directly influenced this collection along with his love of our authentic brand heritage,” shares Wrangler Global VP of Design Vivian Rivetti. “Working side by side with Leon, we infused his passion for our vintage pieces with his personal style and were able to create a legendary collection that tells the story of our shared history. We are honored to be a part of Leon’s start and continued journey as an artist.”
