Lewis Hamilton is the latest global ambassador of Tommy Hilfiger. The British Formula One racer appears in new images to celebrate the announcement. Hilfiger discusses working with Lewis. I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys.
Hilfiger continues, He has built his incredible career as a racing driver with passion, dedication and extremely hard work–values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motorsport.
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Meanwhile, Hamilton adds, I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.
The multiple time Grand Prix winner explains, Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.