HUGO global brand ambassador Liam Payne reunites with the label for a new advertisement. The new face of HUGO Bodywear, Payne appears before the lens of photography duo Mert & Marcus once more. Styled by Robbie Spencer, Payne strips down to his HUGO underwear. Taking to an apartment in Berlin, Payne joins blonde bombshell Stella Maxwell.
Related: Liam Payne Fronts Campaign for HUGO Capsule Collection
Sporting HUGO’s various underwear styles and tanks, Payne shows off his chiseled six-pack. Discussing the outing, Payne shares, I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this.
The undergarments, which Payne dons for the advertisement are available for purchase at HugoBoss.com as part of the Hugo x Liam Payne offering.
Liam Payne for HUGO Bodywear Campaign
