Lilly Pulitzer, a brand popular for its women’s resort wear, partners with coastal lifestyle and apparel label Southern Tide to launch a men’s capsule. Excitingly, this collection signals Lilly Pulitzer’s first venture into the menswear category. The range combines the strengths of Lilly Pulitzer’s resort prints with Southern Tide’s silhouettes.
Lilly Pulitzer x Southern Tide Capsule Collection
Carey Ann Campbell, CEO of Southern Tide, stated, “We are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men’s resort activewear, a category in which Southern Tide has seen continued success.” Campbell anticipates an expansion of fabrics and styles aimed at an audience that appreciates the coast.
Southern Tide and Lilly Pulitzer, both recognized brands, aim to create products that reflect spontaneity, optimism, and adventure, without undermining performance. This shared objective is underlined in the capsule collection, which includes short-sleeve sports shirts, patented cooling and moisture-wicking golf shorts, swim trunks, and performance polos.
The collection displays two distinct, hand-painted prints from Lilly Pulitzer, providing a look into South Carolina’s history and wildlife. Rendered in shades of blue, green, and pink, the “Lilly Loves SC” print highlights South Carolina locations such as Charleston, Kiawah Island, Columbia, Greenville, and the Hilton Head Lighthouse. The “Croc & Lock It” print presents painted flowers alongside crocodiles drawn in a waxy watercolor crayon style. This print incorporates the Southern Tide Skipjack and the “Lilly” logo, combining both brands’ motifs.
Michelle Kelly, CEO of Lilly Pulitzer, expressed, “Lilly Pulitzer is a lifestyle brand that offers everything you need for your resort day, from sun up to sun down. One thing that was missing? Great resort wear for the men in the family! We are proud to partner with Southern Tide to pair their expertise in fabrication and men’s design with our hand-painted, original prints.” Thus, this collection serves as a milestone in resort fashion, inviting men to explore the Lilly Pulitzer lifestyle through the lens of Southern Tide’s menswear experience.
