Giacomo Cavalli is Mr. Right for Liu Jo Uomo Fall '18 Campaign

Giacomo Cavalli stars in Liu Jo Uomo's fall-winter 2018 campaign. — Giacomo Cavalli stars in Liu Jo Uomo’s fall-winter 2018 campaign.

Liu Jo Uomo finds its “Mr. Right” in Giacomo Cavalli. The surfer turned model stars in the brand’s fall-winter 2018 campaign. Giampaolo Sgura photographs the advertisement, while Miguel Arnau handles styling. Front and center, Giacomo dons a varied wardrobe that includes sharply tailored coats, cable-knit sweaters, denim essentials, and more.

Describing its Mr. Right, Liu Jo Uomo shares, A man who lives his outfits as a story to tell, through a surprising charm, because it is his own charm and nobody else’s. Liu Jo Uomo and Mr. Right start from here, where excellence and creativity meet each other; the urban character and the elegance communicate and the present is only an impulse towards tomorrow.

Liu Jo Uomo Fall/Winter 2018 Campaign

Donning a camel-colored coat, Giacomo Cavalli fronts Liu Jo Uomo's fall-winter 2018 campaign. — Donning a camel-colored coat, Giacomo Cavalli fronts Liu Jo Uomo’s fall-winter 2018 campaign.

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Giampaolo Sgura photographs Giacomo Cavalli for Liu Jo Uomo's fall-winter 2018 campaign. — Giampaolo Sgura photographs Giacomo Cavalli for Liu Jo Uomo’s fall-winter 2018 campaign.

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Sporting a trench, Giacomo Cavalli appears in Liu Jo Uomo's fall-winter 2018 campaign. — Sporting a trench, Giacomo Cavalli appears in Liu Jo Uomo’s fall-winter 2018 campaign.

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Rocking a leather jacket, Giacomo Cavalli is front and center for Liu Jo Uomo's fall-winter 2018 campaign. — Rocking a leather jacket, Giacomo Cavalli is front and center for Liu Jo Uomo’s fall-winter 2018 campaign.

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Giacomo Cavalli is Mr. Right for Liu Jo Uomo Fall ’18 Campaign

Liu Jo Uomo Fall/Winter 2018 Campaign

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