Luxury retailer SSENSE catches up with Loewe creative director Jonathan Anderson for a new interview feature. Discussing his familiarity with Loewe before taking the reigns in 2013, Anderson confesses, “Before working for Loewe it was a relatively unknown brand to me. I discovered a beautiful heritage brand from my first undercover visit, and saw that behind it were the most amazing people and craftsmen.”
Related: Loewe Fall/Winter 2015 Menswear
Continuing the conversation, the designer talks about not wanting to revisit Loewe’s heritage when he first approached his direction for the label. He shares, “Yes, initially I wasn’t even going to look at the archive because I believe brands should not be like museums, they have to be functional. But when I first went to the Loewe Museum I was impressed by the body of work that had been collecting over the years. How it had evolved through time fascinated me.”
Anderson explains, “To me Loewe is a house with a cultural landscape, more than just a fashion brand. My role is like being a curator: trying to create a visual platform for the edited elements and styles that people feel a desire for, and that ultimately can come together to form a wardrobe.” Read more on SSENSE.com.
