Jamie Dornan and Enzo Vogrincic lead the LOEWE Paula’s Ibiza 2025 campaign. Photographed by Gray Sorrenti, the series unfolds along Portugal’s rugged coastline.
Inspired by the spirit of the original Paula’s boutique—a landmark of Ibiza’s free-spirited past—the collection channels that legacy into a wardrobe defined by relaxed silhouettes and tactile depth.
LOEWE Paula’s Ibiza 2025 Campaign
Dornan, the face of LOEWE’s Esencia fragrance, and Vogrincic, following his appearance in the pre-fall 2024 campaign, bring a grounded presence to the windswept setting, continuing the brand’s ongoing exploration of natural environments, also seen in its spring 2025 advertisement.
Featured in the LOEWE summer campaign, Dornan appears in a striped polo, rolled-cuff denim, and suede moccasins, worn like staples that have traveled with him for years. The tones are sun-faded and unfussy, styled to match the terrain rather than stand apart from it.
Vogrincic moves through driftwood and dune in a striped tank and raw denim, later wearing a deconstructed raffia knit that captures the handmade charm of beachside dressing. Each ensemble leans into the idea of clothes as companions—weathered, tactile, and considered.
Accessories lend rhythm to the visuals: raffia totes shaped into bold geometric forms, thick-framed sunglasses, and soft leather bags punctuate the collection with definition.
Nothing appears overly arranged; instead, there’s a practicality to the way the pieces fall into place. Paula’s Ibiza 2025 continues LOEWE’s summer tradition with a focus on craft and the understated utility of coastal life.
