Loewe sets the tone for pre-spring 2025, leaning into its knack for character exploration. This season, the brand digs deeper, expanding its narrative with an arresting lineup captured by Juergen Teller’s lens.
Loewe Pre-Spring 2025 Campaign
Teller captures the intriguing contrast between the talent and their personas, spotlighting “Baby Reindeer” lead Richard Gadd, “Outer Banks” actor Drew Starkey, and “One Day” star Leo Woodall. This trio mingles with eclectic figures, such as dancers and medieval knights, creating a surreal, layered tableau.
Loewe plays with contrasts—showcasing everything from fur and leather outerwear to rugged denim and oversized leather totes swinging next to military-inspired boots. A sleeveless “Holywood” tee on Woodall contrasts the metallic gleam of gold trousers, pushing the envelope in both form and concept.
Meanwhile, Starkey’s workwear-inspired jumpsuit contrasts the nostalgic appeal of Gadd’s cable-knit sweater accessorized with a suede bag and chunky boots. Loewe distorts Americana, injecting a jolt of eccentricity that blurs lines and toys with expectations.
The season combines classic motifs and playful subversion, transforming pre-spring into a dynamic intersection of clashing visuals. Ultimately, Loewe’s commitment to pushing boundaries remains unwavering.
