Loewe unveils its spring-summer 2025 campaign, a striking narrative captured by David Sims. Drawing on the interplay between human form, nature, and movement, the imagery features Loewe brand ambassador Wang Yibo and “Queer” star Drew Starkey.
Against the rugged backdrop of Catalonia’s Collsacabra mountain range, the campaign pairs raw landscapes with Loewe’s modern aesthetic.
Loewe Spring/Summer 2025 Campaign
Highlights include outerwear layered with soft knits, a vibrant chevron-patterned sweater vest, and flowing silhouettes. Accessories take center stage: a rich leather tote and emerald cross body bag elevate the compositions, while textured belts add a grounded element.
Starkey’s pared-down elegance contrasts Yibo’s avant-garde styling, showcasing Loewe’s versatility. Meanwhile, the earthy tones and organic elements mirror the season’s natural inspiration.
The campaign’s evocative imagery transitions from bold to introspective, culminating in enchanting visuals that illustrate Loewe’s contemporary vision.
