Loewe Previews Spring ’18 Campaign, Taps Fresh Face Oliver Sonne

The Fashionisto

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Published June 21, 2017

Oliver Sonne stars in Loewe's spring-summer 2018 advertising campaign.Pin
Oliver Sonne stars in Loewe’s spring-summer 2018 advertising campaign.

Loewe enlists fresh face Oliver Sonne as the star of its spring-summer 2018 campaign. The 17-year-old model makes his advertising debut after making a mark playing teenage football on Danish television. Appearing before the lens of Steven Meisel, Oliver wears a stretch suede swimsuit.

Related: Loewe Fall ’17 | Industrial Meets Quirky Style

Stylist Benjamin Bruno also outfits Oliver in underwear-inspired trunks with lace-up boots and a knit fisherman hat. Meanwhile, Loewe also places the spotlight on its plaid statement piece–it’s Goya backpack. The choice accessory is currently available for purchase at Loewe stores. / Creative direction by Jonathan Anderson and M/M (Paris). Product photography by Cristiani-Toubiana.

Loewe Spring/Summer 2018 Men’s Campaign

Loewe puts the spotlight on its Goya plaid backpack for its spring-summer 2018 campaign.Pin
Loewe puts the spotlight on its Goya plaid backpack for its spring-summer 2018 campaign.
Steven Meisel photographs Oliver Sonne for Loewe's spring-summer 2018 advertising campaign.Pin
Steven Meisel photographs Oliver Sonne for Loewe’s spring-summer 2018 advertising campaign.

Photographer Steven Meisel shares a picture from his new work 'Compositions' for Loewe's spring-summer 2018 campaign.Pin
Photographer Steven Meisel shares a picture from his new work ‘Compositions’ for Loewe’s spring-summer 2018 campaign.

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