Loro Piana reinterprets winter luxury with its Après-ski collection. Models Kit Butler and Takfarines Bengana take center stage in a campaign that captures the spirit of outdoor elegance.
Set against frosty backdrops, the collection embraces the season with Après-ski fashions designed for modern explorers.
Loro Piana Après-ski 2024 Campaign
Loro Piana’s outerwear commands attention, with refined parkas and shearling coats that exude a sense of understated sophistication. Fabrics like CashFur—a Loro Piana innovation mimicking the texture of fur with pure cashmere—blend opulence and practicality, offering warmth without bulk.
Down jackets, finished with immaculate stitching, nod to technical wear, while maintaining a polished silhouette. Meanwhile, anoraks with functional zippers bring versatility to winter’s icy demands.
Knitwear takes a nostalgic turn, featuring Norwegian-inspired jacquard patterns that blend tradition with contemporary luxury. From chunky turtlenecks in earthy tones to fitted crew necks, each piece captures the warmth of a mountain lodge.
Accessories complement the collection, from alpaca hats with a soft, furry texture to thick cashmere scarves that seem made for braving snow-laden winds. The Ashridge Walk boots—crafted in suede and cashmere—tie the looks together, offering style rooted in craftsmanship.
Loro Piana’s thoughtful color palette amplifies the collection’s appeal. Shades of beige and white dominate, lending a sense of purity, while muted blues reflect the icy surroundings.
Through textures, cuts, and a precise balance of tradition and innovation, Loro Piana’s Après-ski collection becomes a narrative of quiet luxury meeting the untamed elements. It’s a story of winter told through materials that transform the cold into an invitation for adventure.
