In an expanse where the horizon meets the sea, Loro Piana unveils its fall-winter 2023 Cocooning collection. This season, the revered Italian brand emphasizes a tactile experience, seamlessly melding its time-honored craftsmanship with an innovative spirit.
Cocooning, as the name suggests, is an invitation to wrap oneself in the gentle embrace of garments crafted from the finest materials—Aircash, an exceptionally warm yet lightweight cashmere yarn, and a lush blend of cotton, cashmere, and wool, all in undyed natural hues that retain the inherent qualities of the fibers.
Loro Piana Cocooning Fall/Winter 2023 Campaign
The campaign, as captivating as the collection itself, is captured through the lens of esteemed photographer Alasdair McLellan.
Models Valentin Humbroich, Rebecca Leigh Longendyke, and Mona Tougaard personify the collection’s essence, exuding elegance and ease. In the visual narrative, they appear as close friends, sharing moments of serenity against a backdrop of nature’s beauty, their attires curated by stylist Aleksandra Woroniecka.
The entire ensemble—the collection and the campaign—transports us to a world of refined simplicity. Loro Piana’s Cocooning collection for fall-winter 2023 mirrors the brand’s commitment to quality and its ability to offer timeless pieces that are sophisticated and effortlessly wearable.
