Loro Piana Weaves a Scottish Tale for Its Fall 2024 Campaign

The Fashionisto

/

Published July 11, 2024

/

Updated July 14, 2024

Loro Piana unveils its fall-winter 2024 campaign featuring models Woosang Kim, Angelina Kendall, and Leon Dame.Pin
Loro Piana unveils its fall-winter 2024 campaign featuring models Woosang Kim, Angelina Kendall, and Leon Dame. Photo: Mario Sorrenti / Loro Piana

Loro Piana’s fall-winter 2024 campaign unfolds with a journey to the picturesque landscapes of Scotland, where the historic Inveraray Castle sets the stage. This 18th-century marvel, with its gothic revival architecture and storied past, becomes the backdrop for a collection that reflects timeless elegance.

Woosang Kim and Leon Dame lead the charge, embodying Loro Piana’s cultured man. Joined by Angelina Kendall, Anok Yai, and Bibi Breslin, they appear before the lens of photographer Mario Sorrenti.

Loro Piana Fall/Winter 2024 Campaign

Models Angelina Kendall and Woosang Kim star in Loro Piana’s fall-winter 2024 campaign. Pin
Models Angelina Kendall and Woosang Kim star in Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Loro Piana

The fall-winter 2024 Loro Piana collection is rich with texture and craftsmanship, reminiscent of the era when Scotland was renowned for its textile production. Earthy tones dominate the palette, mirroring the serene and rugged beauty of the Scottish Highlands, a region historically known for its natural dyes and woolen fabrics.

Woosang Kim, Leon Dame, Bibi Breslin, Angelina Kendall, and Anok Yai share the spotlight for Loro Piana’s fall-winter 2024 campaign.Pin
Woosang Kim, Leon Dame, Bibi Breslin, Angelina Kendall, and Anok Yai share the spotlight for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Loro Piana

Cashmere sweaters, tailored suits, and pleated wool trousers evoke a refined style, paralleling the tradition of Scottish tweeds and knitwear. Leather riding boots add an equestrian touch—offering a nod to the Highlanders’ heritage and the equestrian culture of the Scottish elite.

Against Inveraray Castle’s backdrop, Loro Piana blends old-world charm and modern sophistication. With its campaign, the luxury brand offers elegant menswear and a tribute to Scotland’s rich cultural and sartorial history.


Recent Updates

Damson Idris Leads Tommy Hilfiger’s Spring 2025 Denim Ad

Damson Idris Leads Tommy Hilfiger’s Spring 2025 Denim Ad

Tommy Hilfiger’s spring 2025 campaign features Damson Idris in a fresh reimagining of classic denim. Idris showcases the latest pieces, ...
KUN Brings Bold Energy to Versace’s Lunar New Year Ad

KUN Brings Bold Energy to Versace’s Lunar New Year Ad

KUN, Versace’s global brand ambassador, is in the spotlight once again. Following his striking fall 2024 campaign, the star ushers ...
George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped ...
Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Best known for his roles in “You” and “Gossip Girl,” Penn Badgley leads the spring 2025 campaign for Moncler. Set ...
Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

In “A Sense of Belonging,” McQueen crafts an evocative narrative for Lunar New Year 2025, headlined by Zhang Youhao. Against ...
Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro's vibrant modernism sets the ...