Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro’s vibrant modernism sets the tone.
Models Leon Dame and Woosang Kim take the lead. The duo is captured outdoors and within striking architectural spaces, exuding a serene confidence.
Loro Piana Spring 2025 Campaign
Linen dominates the wardrobe—a nod to the Loro Piana’s expertise in refined materials. Neutral tones, from taupe to soft gray, harmonize with textures that range from crisp to fluid.
Set against Oscar Niemeyer’s visionary structures, Leon’s tailored number and Woosang’s relaxed, yet polished ensemble reflect a quiet luxury.
Ultimately, the synergy between the architectural elegance and Loro Piana’s understated sophistication creates a dialogue of refined restraint.
