Artisanal Rock–Inez & Vinoodh continue to dominate the fall 2011 season, turning their lens on Diesel Black Gold for their latest campaign. Featuring Louis Simonon, the campaign was shot in New York, under the creative direction of Sophia Kokosalaki and Lee Swillingham. Aiming to convey an artisanal craftmanship, while still showcasing a certain rock ‘n’ roll attitude, Diesel Black Gold and the vision of Inez & Vinoodh came together as the perfect marriage.