Pharrell Williams pilots Louis Vuitton’s pre-fall 2025 collection across a vivid arc, sailing from the stately boulevards of Paris to the saturated sun of Miami. His latest chapter refashions classic tailoring with a dandy’s flourish, the silhouette sharp yet languid, nodding to both Savile Row’s discipline and Miami’s legendary edge.
The LVERS spirit—unity, cross-pollination, cultural warmth—threads through every look with an easy but deliberate authority, bridging continents with a single step.
Louis Vuitton Pre-Fall 2025 Campaign
Photographed by Rosie Marks, the campaign lands on a yacht, as if evoking the jet-set energy once bottled by 1980s Miami—only sharper, cooler, stripped of retro indulgence. Models Cherif Douamba, Hedi Ben Tekaya, Mohammed Abubakar, Parker Van Noord, and Ruben Moreira each wear the collection’s duality with an ease that feels anchored yet free.
The clothes chart this voyage with a confident hand: a cable-knit sweater in ivory paired with denim captures nautical refinement, while a double-breasted blazer, textured like ocean wood, carries a richness that favors craftsmanship over spectacle.
Elsewhere, chambray shorts, reimagined varsity jackets, and slouchy tailoring carve a line between coastal leisure and Parisian rigor. The collection flows with ease, built for cities where tradition and indulgence cross paths under an open sky.
