Amidst a backdrop of towering alpine peaks, Louis Vuitton’s ski campaign unveils a visual narrative that blends the vigor of winter sports with the luxury of high fashion. With Ethan James Green’s keen photographic direction, each image comes alive with the dynamic contrasts of snow and sky.
Art director Veronica Ditting orchestrates a vivid scenery where the mountains’ stark whites and deep blues are juxtaposed against the models’ ensembles.
Louis Vuitton 2023/24 Ski Campaign
The collection vividly explores après-ski chic, where function meets extravagance. Iconic motifs are reimagined on a canvas of ski-ready attire; a bold palette of crimson, cobalt, and midnight hues emerge, reminiscent of a setting sun against the evening snow.
Each piece, styled by Marie-Amélie Sauvé, is an ode to the sophisticated traveler. From the intricately patterned knitwear that mirrors the rhythm of the slopes to the utilitarian elegance of black trousers sprinkled with snow, the outfits embody winter resilience fashioned with modern style.
As models Ahmadou Gueye and Indiana Van’t Slot traverse this frosted terrain, their attire speaks of a winter narrative set in motion—a tale of exploration and elegance. The Louis Vuitton ski collection, an intersection of sporting practicality and runway allure, is an invitation to embrace the chill with the warmth of luxury.
