
H&M connects with Lucky Blue Smith for its latest model feature. Having worked with him recently, the Swedish brand refers to Lucky as the “Justin Bieber of modeling”. Talking shop with H&M, the 17 year-old talks about his hair, sharing, “I’m going to grow it out and stop dying it. I might color it all black. But we’ll see.” On the subject of girls, which he is often surrounded by, Lucky confides, “The girls who come to my meet-ups are really cool. In Paris, a girl fainted when I hugged her. Then, when I hugged her friend to calm her down, she fainted, too.”
Related: Lucky Blue Smith Goes Casual for Mavi’s Spring Campaign
For his current obsessions, the in-demand model exclaims, “Surfing, skateboarding and girls – always girls!” When asked about his model icon, Lucky explained that he looks up to no one: “I don’t have a modeling icon and I haven’t ever really looked up to any male models. My icons are David Bowie, James Dean and Billy Idol.” Read more on HM.com.
Lucky Blue Smith for H&M


Lucky Blue Smith for Tom Ford Spring/Summer 2016 Campaign
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The current go-to model when it comes to trendy fashion campaigns, Lucky Blue Smith reunites with American designer Tom Ford for his spring-summer 2016 advertisement. The campaign features images of Lucky by Nick Knight that were taken for Ford’s spring 2016 womenswear video, which featured singer and actress Lady Gaga.
