Lucky Blue Smith Gets His Hands Dirty for Penshoppe's DenimLab Campaign

American model Lucky Blue Smith wears distressed denim for Penshoppe's recent campaign. — American model Lucky Blue Smith wears distressed denim for Penshoppe’s recent campaign.

If you can’t get enough of Lucky Blue Smith, you’re in luck. We take a look at additional images from Lucky’s latest Penshoppe campaign. Channeling a retro attitude, Lucky fronts the brand’s DenimLab advertisement. Photographer Mark Squires captures the American model in a car garage. Not afraid to get his hands dirty, Lucky poses with tires. Lucky also showcases Penshoppe’s on-trend denim styles. Skinny fits come together with both distressed and biker-style details for the outing.

Lucky Blue Smith for Penshoppe DenimLab Campaign

Lucky Blue Smith gets behind the wheels of a vintage car for Penshoppe's DenimLab campaign. — Lucky Blue Smith gets behind the wheels of a vintage car for Penshoppe’s DenimLab campaign.

Mark Squires photographs Lucky Blue Smith for Penshoppe's DenimLab campaign. — Mark Squires photographs Lucky Blue Smith for Penshoppe’s DenimLab campaign.

Rolling his sleeves up, Lucky Blue Smith gets his hands dirty with Penshoppe.

Reuniting with Penshoppe, Lucky Blue Smith stars in the brand’s DenimLab campaign.

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Lucky Blue Smith Gets His Hands Dirty for Penshoppe’s DenimLab Campaign

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