Lululemon is kicking off its latest men’s loungewear collection with a campaign featuring two of the NFL’s biggest stars: Odell Beckham Jr. and DK Metcalf. The dynamic duo embodies the brand’s focus on rest and recovery—because even the most formidable athletes need downtime.
Lululemon Men’s Loungewear Campaign
In the campaign, Beckham and Metcalf lounge in style, showcasing Lululemon’s collection. Available in espresso, light grey, and black, the pieces, from hoodies and joggers to T-shirts, are easy to mix and match.
But what sets Lululemon’s loungewear apart is its focus on fabric. The brand offers three distinct options, each designed to cater to a different state of relaxation.
First, there’s Smooth Spacer—the ultimate recovery fabric. This fast-drying material combines a soft exterior with a smooth interior, providing a cool-down effect for post-workout relaxation.
Next is Steady State, a fleece fabric that prioritizes softness, breathability, and comfort for those lazy days when you want to relax.
And for downtime, Soft Jersey is the way to go—with its stretchy fit, soft touch, and sweat-wicking properties, you’ll be lounging like a pro.