![Lululemon Loungewear Campaign Men 002 Odell Beckham Jr. and DK Metcalf front Lululemon’s loungewear campaign for men.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Lululemon-Loungewear-Campaign-Men-002.jpg)
Lululemon is kicking off its latest men’s loungewear collection with a campaign featuring two of the NFL’s biggest stars: Odell Beckham Jr. and DK Metcalf. The dynamic duo embodies the brand’s focus on rest and recovery—because even the most formidable athletes need downtime.
Lululemon Men’s Loungewear Campaign
![Lululemon Loungewear Campaign Men 001 DK Metcalf and Odell Beckham Jr. share the spotlight for the Lululemon loungewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Lululemon-Loungewear-Campaign-Men-001.jpg)
In the campaign, Beckham and Metcalf lounge in style, showcasing Lululemon’s collection. Available in espresso, light grey, and black, the pieces, from hoodies and joggers to T-shirts, are easy to mix and match.
But what sets Lululemon’s loungewear apart is its focus on fabric. The brand offers three distinct options, each designed to cater to a different state of relaxation.
![Lululemon Loungewear Campaign Men 005 Lululemon enlists DK Metcalf to showcase its Smooth Space loungewear collection.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Lululemon-Loungewear-Campaign-Men-005.jpg)
First, there’s Smooth Spacer—the ultimate recovery fabric. This fast-drying material combines a soft exterior with a smooth interior, providing a cool-down effect for post-workout relaxation.
![Lululemon Loungewear Campaign Men 004 Odell Beckham Jr. sports a hoodie and pants from the Lululemon Steady State loungewear collection.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Lululemon-Loungewear-Campaign-Men-004.jpg)
Next is Steady State, a fleece fabric that prioritizes softness, breathability, and comfort for those lazy days when you want to relax.
![Lululemon Loungewear Campaign Men 003 DK Metcalf relaxes in a look from Lululemon’s Soft Jersey loungewear collection.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Lululemon-Loungewear-Campaign-Men-003.jpg)
And for downtime, Soft Jersey is the way to go—with its stretchy fit, soft touch, and sweat-wicking properties, you’ll be lounging like a pro.